The Receipts

Drop Dead Gorgeous powder dry shampoo in Light, a non-aerosol jar for light-to-medium hair
benzene

Benzene in Dry Shampoo: What Actually Happened (and How to Check Yours)

The documented story of the P&G and Unilever aerosol dry shampoo recalls over benzene, what the companies said about the propellant, how to check your can, and why powder has no propellant.

dry shampooDrop Dead Gorgeous dry shampoo for medium to dark hair, tinted powder jar

Does Dry Shampoo Cause Hair Loss? An Honest Answer

Dry shampoo isn't named as a direct cause of hair loss by the AAD or Cleveland Clinic. Buildup, scalp irritation and rough brushing are what they flag, and here is how to avoid all three.

biotinDoes Biotin Actually Work for Hair? The Honest Evidence

Does Biotin Actually Work for Hair? The Honest Evidence

Biotin is in every hair supplement - but does it work? The honest evidence: it only helps if you're deficient (which is rare), and high doses can skew your lab tests. Here's why we skip it.

biotin freeMinoxidil and Cats: Why Pet Owners Skip It (and the Gentle Alternative)

Minoxidil and Cats: Why Pet Owners Skip It (and the Gentle Alternative)

Skipping minoxidil and biotin? Here's what they actually do, honestly - and why the Let It Thrive line offers a gentler, cosmetic route to fuller-looking hair, lashes and brows.

biotin freeMinoxidil-Free, Biotin-Free, Prostaglandin-Free: The Let It Thrive Philosophy

Minoxidil-Free, Biotin-Free, Prostaglandin-Free: The Let It Thrive Philosophy

Let It Thrive skips the three ingredients the hair, lash and brow aisle leans on - minoxidil, biotin and prostaglandins - on purpose. Here's the short why, with links to the full stories.

hairHandmade Heroes Let It Thrive Hair Tonic

Stressed-Out Hair: Why Stress Makes You Shed, and How to Look After Your Scalp

A stressful stretch can tip more hair into its shedding phase a couple of months later. Why it happens, when it settles, and how to support your scalp - with the research.